Healthcare market research Poland

Medical companies and pharmaceutical companies operate on a very competitive market with many big corporations, like Pfizer, Teva or Novartis. This sector included drug companies, industry associations, consultancy agencies, financial institutions. Within the companies are such as: manufacture biological, medicinal and pharmaceutical products in various forms (ampoules, tablets, capsules, vials, ointments, powders, solutions and suspensions). High level of competitiveness means that the risk of operating on this market is something, that each company has to concern. On the other hand this market means wide range of opportunities and investments. It is recommended to conduct market research on this market, which include analysis of government healthcare system, patents, generic and over-the-counter drugs, epidemiological trends, medical devices, telecare, pharmaceutical logistics, healthy food and drink products.

Marketing in this sector

In past five years pharmaceuticals and medicine manufacturing industry experienced medium or high growth. The demand for healthcare and medications worldwide still grow. Consumers are expecting higher healthcare standards and more effective illness prevention. So, consumers are more likely today to buy new pharmaceuticals, than 30-40 years ago. The high cost of research and development has adversely impact on new companies on this market. That is why companies invest more and more in marketing campaigns. But before that, it is better for any strategy, to conduct pharmaceutical marketing research Poland.

Professional medical market research Poland

When a company representatives decided to do a market research for pharmacy, the best choice they have, is to contract a professional market research company with a big team of statistics, analytics, marketing experts. That means team which can provide data essential for decision making process. The help the company to understand patients needs, develop a better marketing, advertising and communication strategy etc. That agency prepare research with the use of desk research, quantitative surveys (telephone questionnaires, online questionnaires, computer questionnaires) and qualitative interviews (in-depth individual interviews, focus group interviews). Research project begin with the conception of the research, including scenarios, questionnaires, decision about which fields exactly to study. Than is a phase of realization. The last step is process of analyzing and building of the report. In this phase researchers pay attention to variety of laws and regulations regarding the patenting, testing and marketing of drugs, particularly prescription drugs.